Steven Simon

Marketing Leader

Data-driven, experienced digital marketing professional skilled in strategy, cross-functional projects, SEO, AI tools, B2B marketing, analytics, content and campaigns, and marketing CRMs.

Web Design & AI | SEO | Demand Generation | Video Production | Skills & Software

WiseTech Global

Focusing and enhancing e2open’s website to align with WiseTech Global product strategy while delivering AI results.

❋ Intentional Structure

E2open’s website approach has been product and feature driven. I’m leading the creation of a website that solves problems and answers questions. Not only will this vastly improve the visitor experience, it will drive AI visibility.

Current Website

Relies on visitor to find what’s important. Suites, our most relevant pages are hidden in the menu.

❋ AI Focus

Future Website

Explicitly states what e2open will do for your company. Suites are now a main CTA. Key capabilities and “how it works” are now prominent.

Applying best-practices to increase brand-awareness across AI results. Augmenting content to ensure that when fully informed prospects reach the website, they are confident that WiseTech Global can deliver and they convert.

AI Referral Performance. All data improving.

AI Sessions continue to improve, with Key Events (Example: Contact Form Submission) on the rise from AI sources.

❋ SEO Lead

I lead the agencies that manage our SEO and provide the strategy to increase visibility and align our products with relevant searches.

E2open

Drove measurable SEO gains through technical optimization and AI-assisted content strategy while navigating a large corporate entity.

❋ Visibility

By creating industry-relevant content aligned with keyword data, our team drove a huge increase in impressions and search clicks.

❋ Data-Driven Strategy

In conjunction with Product Marketing, Sales, and other teams, our strategy was developed and implemented by aligning go-to-market initiatives with opportunities borne of data. SEMrush, Google Analytics, and other tools informed our content decisions, which led to solid results.

Search Engine impressions jumped substantially, which lead to more clicks to our website.

We continued to improve with our core queries, keywords we wanted to rank for.

Logistyx Technologies

A multi-channel approach helped to accelerate growth while providing sales teams with actionable data to engage with prospects.

❋ Demand to Conversion

Through multi-channel campaigns, we accelerated the Logistyx pipeline to drive new visitors and convert leads into customers.

❋ Small Team, Large Output

As a small marketing team (2-3), we delivered beyond our numbers. In addition to managing our HubSpot CRM, I developed and delivered timely and impactful content.

SAP

Scripted, filmed, and edited marketing videos for global teams.

Skills

  • Agency/Vendor Management

  • Analytics & Reporting

  • B2B Marketing

  • Competitor Analysis

  • Content Development

  • Graphic Design

  • Marketing Operations

  • Marketing Strategies

    • Buyer Personas

    • CRM Management

    • Email Automation

    • Lead Scoring

  • SaaS Marketing

  • SEO & SEM

  • Social Media Marketing

  • Team Leadership

  • Video Production

  • Website Strategies

Software

  • Adobe Creative Cloud

    • After Effects

    • Illustrator

    • InDesign

    • Photoshop

    • Premier Pro

  • AI Tools

    • ChatGPT

    • Claude

    • CoPilot

    • FireFly

  • BrightEdge

  • Canva

  • Google Analytics

  • Google Ads

  • Google Tag Manager

  • HubSpot

  • Klaviyo

  • Reactful

  • SEMrush

  • Squarespace

  • Umbraco

  • Unbounce

  • WordPress

Education

  • Grand Valley State University Logo

    Grand Valley State University

    B.A. Film & Video Production, 2004

  • DePaul University Logo

    DePaul University

    M.S. Marketing, 2022

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