Digital Marketing

Experience

WiseTech Global

Focusing and enhancing e2open’s website to align with WiseTech Global product strategy while delivering AI results.

❋ Intentional Structure

E2open’s website approach has been product and feature driven. I’m leading the creation of a website that solves problems and answers questions. Not only will this vastly improve the visitor experience, it will drive AI visibility.

Relies on visitor to find what’s important. Suites, our most relevant pages are hidden in the menu.

Current Website

Explicitly states what e2open will do for your company. Suites are now a main CTA. Key capabilities and “how it works” are now prominent.

Future Website

Applying best-practices to increase brand-awareness across AI results. Augmenting content to ensure that when fully informed prospects reach the website, they are confident that WiseTech Global can deliver and they convert.

❋ AI Focus

AI Referral Performance. All data improving.

AI Sessions continue to improve, with Key Events (Example: Contact Form Submission) on the rise from AI sources.

I manage our SEO and Google Ads to increase visibility and align our products with relevant searches.

❋ SEO & Google Ads

E2open

Drove measurable SEO gains through technical optimization and AI-assisted content strategy while navigating a large corporate entity.

❋ Visibility

By creating industry-relevant content aligned with keyword data, our team drove a huge increase in impressions and search clicks.

Search Engine impressions jumped substantially, which lead to more clicks to our website.

We continued to improve with our core queries, keywords we wanted to rank for.

❋ Data-Driven Strategy

In conjunction with Product Marketing, Sales, and other teams, our strategy was developed and implemented by aligning go-to-market initiatives with opportunities borne of data. SEMrush, Google Analytics, and other tools informed our content decisions, which led to solid results.